Article - Terem Marketing, Elmore, OH

The Bright Side: Twintech Industry Raises Nearly 9,000 To Fight World Hunger

The supplier donated a portion of sales from its Power Bar power bank to the nonprofit Feed My Starving Children.

In 2023, the Cerritos, raised $8,953.64 through its Power Bar for Hungry Kids charity campaign for the nonprofit Feed My Starving Children (FMSC). The supplier’s charity campaign donates a portion of annual sales for its popular Power Bar, a power bank that’s disguised as an ordinary nutrition bar.

Twintech Industry donated nearly $9,000 in 2023 to help Feed My Starving Children provide MannaPack meals to combat malnutrition around the world.

Twintech CEO and founder HC Chao said that as a father and a minority business owner, FMSC was a charity close to his heart. Chao added that he wanted to give back to an organization that helps take care of those who are most vulnerable.

Since its founding in 1987, FMSC has shipped more than 4 billion meals to over 100 countries, according to its website. The nonprofit also notes that 91% of each dollar donated goes directly toward feeding children, and that 99.8% of FMSC meals have safely reached their intended destination. The nonprofit creates three different “MannaPack” meal formulas developed by food science and nutrition professionals “to supplement nutritional needs and reduce problems with malnutrition,” according to the FMSC site. Each meal, packed primarily by volunteers, costs less than 30 cents, with a $106 donation enough to feed a child for an entire year.

Twintech said its contribution will ensure that more than 30,000 meals will be provided to children to help fight against hunger in local and worldwide communities.

Stanley Launches Apparel Line

Consumers can now proudly swear fealty with more than just the brand’s drinkware.

The Stanley Quencher gained unprecedented consumer loyalty throughout the past year, solidifying its status as the top-selling drinking vessel in the market.

Now, the company has launched an apparel line.

On offer for Stanley fans who want to “Wear the Bear” (the tagline for the collection, in a nod to the brand’s logo) are basics like T-shirts, caps, hoodies, sweatshirts and socks.

This crewneck sweatshirt features two embroidered Quencher tumblers on the left chest. Colors include black, rose quartz, cream and even Stanley green – in homage to the Hammertone green that Stanley, a brand that’s more than 100 years old, made popular with its classic vacuum bottle for many decades.

The Classic Patch corduroy cap in ginger has an embroidered patch.

Stanley also has T-shirt options for kids, with screen-printing in bright, eye-catching colors.

The Kids Roar Tee in cream has a playful imprint.

Stanley isn’t the first retail drinkware line to expand into clothing. Competitor YETI also has an apparel line with T-shirts, caps and beanies.

In recent weeks, shoppers stormed Target locations to snag a special-edition “Galentine’s Day” Stanley Quencher. Stanley also responded to consumer concerns about lead in the vessels, saying they’re “making progress on innovative, alternative materials for use in the sealing process.” Vacuum-insulated tumblers like the Quencher are often constructed with a small lead pellet in the bottom to seal the insulation. It’s encased in glass and therefore inaccessible by users unless the drinkware is badly damaged.

8 Ways To Deal With Rejection in Sales

Hearing “no” comes with the territory, but it doesn’t have to impact success. Check out these eight ways to contend with rejection constructively and move more sales to the close.

Rejection is never easy – particularly in sales, where a person’s response is directly tied to your livelihood. It can be tempting to let “no” poke holes in your confidence, which can lead to call reluctance. However, preparation and persistence are often rewarded. According to data collated by Peak Sales Recruiting, more than 40% of sales reps give up on a lead after one follow-up call, but six in 10 customers will say “no” four times before saying “yes.”

So, when rejection threatens to throw you off your game, remember these eight tips:

1. Expect rejection.

Being told “no thanks” is part of being a sales rep. Expecting it will mean you’re less surprised and caught off guard when you do hear it, and you’ll be less likely to take it personally. A “no” also gives you an opportunity to create responses to common objections. If that doesn’t work, practice picking yourself up, dusting yourself off and moving on to the next call.

2. Know your strengths.

Do you offer unparalleled customer service? Soup-to-nuts creative services? Always-met deadlines? Remind yourself consistently of the value you offer and the things that define you in an environment of uncertainty, which will help you psychologically withstand rejection.

3. Shift your mindset.

Look at every call or email as a learning opportunity: Track what works and what doesn’t, and make tweaks as you go. After each conversation, whether you get a “yes,” “no” or “maybe,” ask yourself what skills you used on the call and adjustments you could make.

4. Review your strategy.

If you’re hearing more “nos” than normal, analyze your strategy. Are you calling on the right people? Could the time of day be impacting their response? Are you communicating clearly what you offer and how it can help them? Take a good look at your process, and also ask for honest feedback from current clients, colleagues and your manager.

60%: The percentage of customers who say “no” at least four times before saying “yes”. (Peak Sales Recruiting)

5. Be persistent.

A lead or prospect may have said “no” last quarter, but try calling on them again. Data shows that it takes several “nos” before a “yes.” Maybe in the past three months, their circumstances have changed. You won’t know if you don’t ask, and they may have more of a listening ear the second time around.

6. Measure progress.

Track your “yeses,” “nos” and “maybes” – you might be hearing fewer straight-up rejections than you think. Monitoring responses will also help you gauge how tweaks to your strategy are impacting your success.

7. Listen to understand.

If the person you call on says “no,” ask questions to figure out why. It’s most likely a concern in one of four areas: time, money, authority or effort. See if you can find out where their concern lies, then fall back on the value you offer to counter that objection. A hard “no” could potentially turn into, “I’d like to know more.”

8. Shadow other sales reps.

Ask successful colleagues if you can sit in on their sales calls. Take note of the words they use, the questions they ask, their tone and how they respond to objections. Even if you’re a veteran, it’s a good idea to take some time for a fresh look on the process and dive into another rep’s strategy to find what works.

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